Video Game Retailers: Smart or Stupid?


Part 2

Target: On what?!? (as if I had just asked her to solve a complex geometric
equation)
Ivan: It's a new system coming out from Sega.  I don't know much about it 
and I was hoping you would.
Target: I haven't heard a word about it.  Nope, I don't know anything about
that.
THE VERDICT: Stupid.  Enough said.


KB Toys: What kind of information did you need?
Ivan: I mean like what games are coming out for it and is it supposed to be 
a really good system?
KB Toys: Right now we're pre-selling it and a lot of games.  There's Sonic 
Adventure, Ready 2 Rumble, NFL 200, NFL Blitz 200, Power Store, Mortal 
Kombat, CART Racing, Hydro Thunder, Soul Calibur, Virtua Fighter 3, and a 
bunch of others.
Ivan: Is the system supposed to be really good?
KB Toys: Yeah, from what I've heard it's supposed to be really good.  One 
employee at the store is really excited about it and he says it's awesome.  
From what I've heard, it's supposed to blow all the other systems out of 
the water.
Ivan: Is it also more powerful than the other systems?
KB Toys: Yes, it is.  The graphics are much more vibrant and detailed and 
it's much more powerful.
THE VERDICT: Smart.  She was clearly reading the list of games off a piece 
of paper, and even then she told me about NFL 200, NFL Blitz 200, and Power 
Store instead of NFL 2000, NFL Blitz 2000, and Power Stone.  Still, 
compared to the morons at other retailers, she's smart just for knowing 
what the system is and having at least some knowledge in her own head and 
not on a piece of paper.


Circuit City: I don't have any information on that.  I don't think we're 
going to be carrying it.  We're just sticking with the PlayStation and then 
we'll get the PlayStation 2 when that comes out, but we're not carrying the 
Sega system.
THE VERDICT: Semi-Stupid.  They are not obligated to know anything about 
the Dreamcast if they're not going to be carrying it, but this person 
didn't seem completely sure that they wouldn't be carrying it.


Sears: Um, hold on one moment please (after a one minute, 15-second wait) 
I can try to help you.  I don't know much about these games, and the guy 
who does is busy right now.  So, what did you want to know about?
Ivan: The Sega Dreamcast.  I wanted to know what games are coming out for 
it and if it looks like a really good system.
Sears: Uh... he's with a customer right now, but he'll be right with you as
soon as he's done, OK? (after 40 more seconds of waiting, "he" gets on the 
phone). Yeah, that's the new system from Sega.  It's looking really good.  
I don't know a whole lot about it, but I'm sure if you called the guys at 
Babbage's, they would be able to tell you more.
Ivan: So does it look like the Dreamcast will be a really good gaming 
system?
Sears: Yeah, I predict that the graphics will be really good.  Much better 
than anything on the Nintendo 64 or PlayStation.
Ivan: Is the Dreamcast more powerful than those systems?
Sears: Yeah, a lot more powerful.  It's 128-bit, and that means it can 
perform 128 operations at once like sound and color and sharpness of 
graphics.  The N64 is only 64 bits, so obviously the Dreamcast can do a lot
more than the N64.  The system is coming out on September 9, I believe, and 
I think the suggested retail price was $300 the last time I heard.  Like I
said, you should call Babbage's.  They will be able to tell you more since 
they are mainly a video game store.
THE VERDICT: Semi-Smart.  After the initial ditz that thought she couldn't 
help me, then thought she could, then knew she couldn't, the guy I spoke 
with seemed to know what he was talking about.  However, he lost a lot of 
credibility when he told me that the system can perform 128 operations at 
once and costs $300.

   Only Babbage's, Toys R Us, and KB Toys were able to offer any useful 
information.  The sad thing is that we're not talking about some obscure 
product here; we're talking about what is probably the biggest console 
launch ever, and it's just weeks away.  I was shocked by the amount of 
retailers who didn't even know what the Dreamcast is.  Inexcusable.


QUESTION #3
   For the third and final question, I asked retailers what PlayStation 
RPGs they would recommend that I buy.  I wanted to see whether they even 
knew what an RPG is, and also whether they knew the difference between 
mega-hits like Final Fantasy 7 and flops like Saga Frontier and Tales of 
Destiny.

Ivan: Hi.  What role-playing-games do you have for the PlayStation?

Babbage's: What role-playing-games do I have for the PlayStation?  Well, I 
have Final Fantasy 7, I have Shadow Madness, I have Star Ocean: The Second 
Story... were you looking for one in particular?
Ivan: Not really, I just want to know which ones would you recommend.
Babbage's: Well, Final Fantasy 7 is really good, and Lunar: The Silver Star
Story is really good.  That's a recent game from Working Designs.  And Star
Ocean is also very good.  Those are probably the top three that I would 
recommend.
THE VERDICT: Smart.  Once again, Babbage's nailed it right on the head by 
recommending both the greatest PlayStation RPGs and the most recent ones.


Toys R Us: Role-playing?  Oh gosh!  Probably too many to list... uh...
Ivan: I mean which one would you recommend or which ones would you 
recommend.
Toys R Us: You mean like scaring the wits out of you?
Ivan: What do you mean?
Toys R Us: Like Resident Evil... is that what you mean?
Ivan: I mean like a big adventure where you go out and get in a bunch of 
fights and the story line is probably the focal point of the game.
Toys R Us: Well, there's Silent Hill.  I think that's a role-playing-game.
Ivan: So is that the one you would recommend?
Toys R Us: Well, that's our newest one... oh gosh... (awkward pause)... 
there's Syphon Filter.  I think that's a role-playing-game.  There's lots 
of shooting and stuff in that one.  (awkward pause)  Tomb Raider is also 
role-playing, I think.
THE VERDICT: Stupid.  What kind of gamer doesn't know what an RPG is?  I'll
tell you what kind: The kind that's not really a gamer, but works at a 
store selling them despite their complete lack of knowledge.


Wal Mart: Sorry?
Ivan: What role-playing-games do you have in for the Sony PlayStation?
Wal Mart: Uh... we've got a whole bunch of them.  I really can't go over 
all of them because there's so many, and I really don't know which ones are 
role-playing and which aren't off the top of my head.  Were you looking for 
anything in particular?
Ivan: No, I just wanted to know what you would recommend.
Wal Mart: I don't have any recommendation.  I really don't play PlayStation 
games, and I don't think anyone here at the moment does.
THE VERDICT: Stupid.  She had no idea what an RPG is.  At least she didn't 
recommend a bunch of RPGs that aren't in fact RPGs like some other stores 
did.


K-Mart: What kind of game?
Ivan: An RPG, or role-playing-game.
K-Mart: Oh, a role-playing-game?  OK, hold on a second, let me check... 
(minute and a half wait) Well, I know we have Tomb Raider, but I don't know 
exactly what kind of game you're looking for.  It depends on what kind of 
audience it is for the game.
Ivan: It would probably be more mature gamers playing role-playing-games.
K-Mart: You mean like teenagers and adults?
Ivan: Well, kids could play them, too.  They're not really violent or 
anything like that.
K-Mart: Yeah, I don't know.  I couldn't really tell you.  That's too much 
to ask me, to tell you the truth.  There's so many different kinds of games.
Everything from sports to animation and things like that.  It depends on 
who your audience is.  They all have... not stickers, but ratings on them 
to let you know who they're supposed to be viewed by.  We've got Ape Escape, 
that's the newest one, and Tarzan.  There's so many different kinds of 
games.  There's football games and baseball games, and there's games like 
Jeopardy and Wheel of Fortune.
THE VERDICT: Stupid.  Telling a customer who is asking a simple and easy 
question that it's "too much to ask me" is a disgrace to the entire retail 
community.  Going on an endless psycho-babble about Ape Escape and Tarzan 
and football games and baseball games and Jeopardy and Wheel of Fortune 
does not change the fact that she had absolutely no idea what I was talking 
about.


Target: Hmm... RPGs... were you looking for anything in particular?
Ivan: I just want to know which ones you would recommend.
Target: Umm... probably Legend of Legaia (pronounced here LAY-GEE-UH)... or
Legaia (LIE-GEE-UH)... I'm not quite sure how to spell it.  Different 
people say it different ways.  But yeah, that's the game people have been 
hunting for lately.
Ivan: So that's the one you think I should buy?
Target: Yeah, that would probably be the best one.
THE VERDICT: Semi-Smart.  At least this person knew what an RPG is, but his 
recommendation of Legend of Legaia seemed to come more from people buying 
it a lot than his actually thinking it's the best RPG for me to buy.


KB Toys: Hang on just a second.
Ivan: OK.  (I hold for a while.  Throughout the time I'm holding, I hear 
noises as if someone is handling the phone.  Finally, after two and a half 
minutes, they hang up on me.  I call back, and after five rings, someone 
finally answers.)  Hi, I called a second ago and was disconnected while I 
was on hold.  So, do you know what role-playing-games I should get for the 
PlayStation?
KB Toys: Are you looking for any game in particular?
Ivan: No, I just want to know which ones you would recommend.
KB Toys: Hold on... (30-second hold, and then someone picks up the phone.  
I believe it is a different person, but I can't tell for sure.)  The best 
PlayStation role-playing-games?
Ivan: Yes, that's what I'm looking for.
KB Toys: Parasite Eve.
Ivan: That's the best one, you think?
KB Toys: That and Syphon Filter.  That's pretty cool. Silent Hill is pretty 
cool, but that's more for adults.  It has some graphic... (there is a pause 
and she never completes her sentence).  Metal Gear Solid is OK, that's a 
pretty good game.  There's really so many of them out that it just depends 
what you're into.
THE VERDICT: Stupid.  And rude.  As I have found out while working on this 
feature, different retailers have different ways of handling it when they 
have absolutely no idea what the customer is talking about.  While I can't 
prove it, it seemed very clear to me that this retailer decided to put me 
on hold until I hang up, or hang up on me if I don't do it, and then not 
answer the phone if I call back.  Then, when I finally got an answer, they 
recommended one crappy action/RPG and three non-RPGs.


Circuit City: OK, let me go take a look for you real quick. (one minute 
hold, and a different person picks up)  What was the question?  I'm a 
different guy here.  I'm sort of the PlayStation guy.
Ivan: I wanted to know what role-playing-games you have or would recommend 
for the PlayStation?
Circuit City: Umm... probably Star Ocean.  We're all sold of it right now, 
but it's supposed to be really good.  There's also Legend of Legaia 
(correctly pronounced).  That's supposed to be a good one, too.  I've 
played a demo of Star Ocean and some of the guys here played it, and it's 
pretty cool.  I don't know if you've heard of it, but it has 80 different 
endings supposedly.
THE VERDICT: Smart.  This person knew what an RPG is, and he recommended 
two of them that are both recent and decent.


Sears: Children's department.
Ivan: Is this the video game department?
Sears: Yes...
Ivan: OK, what role-playing-games do you have for the Sony PlayStation?
Sears: What kind of game?
Ivan: A role-playing game.
Sears: A role-playing game?  Hold on just a second... (30-second pause) 
What game were you looking for?
Ivan: I just wanted to know which role-playing-games you would recommend or 
which ones are supposed to be the best.
Sears: Oh gosh, I don't know.  (She says "Do you know which ones are the 
best?" to another employee, then comes back to me.)  I don't know anything 
about 'em.
THE VERDICT: Stupid.  This person had no idea what an RPG is.  At least she 
didn't hang up on me...

    Achhh!  Only three of the eight retailers I called (Babbage's, Target, 
and Circuit City) knew what an RPG is!  One of them told me I was asking 
too much of her!  One of them hung up on me!  I think I'm getting a head-
ache...

   So, in conclusion, KB Toys and Sears were dumb, Toys R Us and Target 
were dumber, and Wal-Mart and K-Mart were the dumbest.  Babbage's and 
(somewhat surprisingly) Circuit City were the only retailers that didn't 
make complete fools of themselves.  In particular, the sales clerks at 
Babbage's really knew what they were talking about, and every single person 
I talked to at Babbage's seemed like a real hardcore gamer.  For this 
reason, I would definitely recommend going to Babbage's for your game-
buying needs, even if their prices are often a few bucks higher.  The sick 
truth is that if you go anywhere else, it is very likely that you'll find 
yourself face to face with some moron who knows a lot less about video
games than you do.

Send your thoughts on this feature to me at ivan@mastergamer.com
Responses from retailers and non-retailers alike are welcome.

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© 2001 ivan@mastergamer.com